The global OTT platform Netflix will broadcast the historic comeback stage of the group BTS live to the world. This is Netflix's first global live event attempted in Korea.
'Arirang' Echoing from Gwanghwamun
Netflix announced on the 24th that it will exclusively live broadcast 'BTS Comeback Live: ARIRANG' taking place at 8 PM on March 21 in the Gwanghwamun Square area of Seoul. This performance is a comeback stage planned to celebrate the release of BTS's fifth studio album 'ARIRANG'. All members will attend and are set to unveil their new song performances for the first time, drawing the attention of fans worldwide.
Netflix's First Attempt in History
This live broadcast is receiving significant attention in the entertainment industry as it marks Netflix's first case of simultaneously broadcasting performance content produced in Korea to the world in real-time. If you are a Netflix subscriber, you can enjoy BTS's spectacular comeback from the comfort of your home at the same time, regardless of your country or region.
BTS Meets the Super Bowl Director
To ensure the quality of the performance, a world-renowned master has joined. The acclaimed director Hamish Hamilton, known for directing the Emmy Awards, Grammy Awards, Oscars, Super Bowl halftime shows, and the opening ceremony of the 2012 London Olympics, will take the megaphone. Expectations are high for the synergy his expertise will create with the iconic location of Gwanghwamun Square.
A Netflix representative stated, "This live event will prove the true value of live experiences, allowing viewers around the world to share the same time and experience without language and cultural barriers."
Documentary on the Comeback Behind-the-Scenes to be Released
Meanwhile, following the live broadcast of the performance, Netflix will release a documentary titled 'BTS: The Return' on March 27, capturing the album production process. It will showcase the intense preparation and honest records of BTS returning with a new album after approximately 3 years and 9 months.
