BTS member Jin has set an all-time sales record through a new campaign for global beauty brand LANEIGE.
The LANEIGE sleeping mask campaign, unveiled on the 14th, drew a rush of consumers as soon as it launched and claimed the No. 1 spot in the official LANEIGE brand store’s sales rankings.
The LANEIGE Bouncy & Firm Sleeping Mask also ranked No. 1 in units sold in the beauty category of Naver’s “Chuseok + Sale” promotion before selling out almost immediately. The Neo Cushion set, which includes a Jin mini photobook, also posted explosive sales and dominated the upper ranks of the brand store.
Gifts sell out in one day as U.S. launch and powerful sellout streak draw attention
Amid the sudden surge in demand, LANEIGE announced that its supply of promotional gifts, prepared to last a week, had run out in just one day. The company urgently replaced the Jin photo stickers originally offered with the Water Sleeping Mask and Cica Sleeping Mask sets with mini photobooks and other items.
LANEIGE is also accelerating its global marketing efforts. The brand previewed a video campaign featuring Jin’s hydrogel eye patches on its official U.S. Instagram and TikTok accounts, ahead of the products’ official local launch on the 17th.
Jin, who has repeatedly sold out everything from Gucci luxury jackets to Riji T-shirts and character headbands, once again demonstrated his star power as a guarantee of commercial success through this beauty campaign.
