The group BTS is shaking up the global music market once again ahead of their comeback. They have solidified their status as a '21st Century Pop Icon' by proving the overwhelming support of their global fandom.
On the 19th, their agency Big Hit Music announced that BTS's 5th studio album 'Arirang (ARIRANG)', set to be released on the 20th of next month, has topped Spotify's 'Countdown Chart Global' for 5 consecutive weeks.
Since reaching the top on January 21, 'Arirang' has maintained its position without relinquishing it even once. The countdown chart is a metric that aggregates 'Pre-Save' figures before the album's release, and it is regarded as the most objective indicator of fandom strength and public anticipation.
In particular, this new release has achieved an impressive 3.45 million pre-saves on Spotify alone. This record was achieved even before the music was officially released, proving that BTS's global influence remains strong.
A groundbreaking event to celebrate the comeback has also been announced. BTS will hold a large-scale free performance 'BTS Comeback Live: Arirang (BTS THE COMEBACK LIVE ARIRANG)' at Gwanghwamun Square in Seoul on March 21, the day after the album's release.
This performance will be live-streamed globally through the OTT platform Netflix for fans around the world who cannot attend in person. It is an unusual case for a K-pop artist's comeback performance to be broadcast live on Netflix, and it is expected to attract global attention.
The world is focused on BTS's journey to write another new history through their 5th studio album 'Arirang'.
