The girl group ILLIT has showcased their unyielding popularity even after officially ending their activities, claiming the top spot on music broadcasts.
ILLIT won the 1st place trophy with their single debut title track 'NOT CUTE ANYMORE' on MBC's 'Show! Music Core' broadcasted on the 17th. This achievement marks an unusual record of 3 wins on music shows at the end of their activities. The members expressed their gratitude to their fandom 'GLLIT' through their agency Belift Lab and shared their aspirations for growth.
This 1st place is particularly significant as it was achieved two months after the release, showcasing a 'reverse run' success. The song, which was in the top 30 of the Melon Top 100 chart at the end of their activities last December, was called back to music broadcasts thanks to the support of fans, and as of the 16th, it has rapidly risen to 13th place on the chart, proving its syndrome-level popularity.
Global indicators are also on the rise. According to the latest Billboard chart in the United States, this song is ranked 7th on the 'Bubbling Under Hot 100' chart, and the monthly view count on YouTube Music is nearing 600 million.
The achievements in the Japanese market are also noteworthy. ILLIT recorded 3rd place in the New Artist Sales category in the Oricon annual ranking for 2025. Their debut song 'Magnetic' and subsequent albums have been successful, achieving approximately 1.06 billion yen (about 9.9 billion won) in sales. ILLIT's activities are drawing attention in the music industry as they dominate both domestic and international charts even during the off-season.
