Group ENHYPEN has made a splash in the global music market with their mini album 'THE SIN : VANISH'. Immediately after its release, praises from major media outlets around the world have poured in, solidifying their position as a 'K-pop trendsetter'.
The American music media Billboard highlighted this album in a review article on the 16th. Billboard praised, "They perfectly embody ENHYPEN's unique vampire narrative," and lauded the album's organic composition, stating "It has a continuity that makes it impossible to stop listening, like an audiobook." In particular, regarding the title track 'Knife', they expressed high expectations, saying, "It is a powerful song born to dominate the stage and will create a deep connection with fans."
Musical growth is also evident. The track 'No Way Back', featuring New Boy's Hwang Soo-yoon, has been praised for broadening ENHYPEN's artistic spectrum, and member Jake's first self-composed song 'Sleep Tight' has also captured the attention of critics with its intricate composition. Major international media outlets like Forbes and Vogue echoed, "The evolved narrative style of a team that continuously attempts new things" and remarked on the "high completeness that makes it impossible to skip a single track on the album."
The performance metrics are also overwhelming. The album recorded over 1.65 million copies sold on the first day according to Hanteo Chart, shooting straight to number one on the charts. The music video for the title track 'Knife' surpassed 20 million views just 27 hours after its release, proving its explosive popularity. This album deals with the story of lovers breaking taboos for love amidst the coexistence of humans and vampires, expressing ENHYPEN's confidence with a powerful hip-hop sound.
Meanwhile, to continue this momentum, ENHYPEN will hold a pop-up store at Shinsegae Department Store Gangnam Branch from the 21st to the 27th. This pop-up store will be decorated with various content that allows fans to directly experience the worldview of the new album, including a secret message zone from the members and experiential spaces.
