Singer Lim Young-woong has once again proven his status as a blue chip in the advertising industry by ranking among the top in the March 2026 advertising model brand reputation.
According to the big data analysis results of the advertising model brand reputation released by the Korea Corporate Reputation Research Institute on the 5th, Lim Young-woong ranked third overall, following BTS (1st) and BLACKPINK (2nd). In particular, he showcased overwhelming influence as a solo artist, standing shoulder to shoulder with group idols.
Lim Young-woong's brand reputation index recorded a participation index of 172,598, a media index of 283,904, a communication index of 783,294, and a community index of 676,186, totaling 1,915,982. This is a remarkable vertical increase of 50.56% compared to the 1,272,569 recorded in February.
The Korea Corporate Reputation Research Institute quantified 40,956,804 pieces of big data on advertising models measured over a month starting from February 5, through consumer behavior analysis. The brand reputation index is an indicator that analyzes the impact of consumers' online habits on brand consumption, comprehensively measuring positive and negative evaluations of advertising models, media interest, and communication volume among consumers.
In the top 30 of the March advertising model brand reputation, Lim Young-woong was joined by Son Heung-min, IVE, Lee Su-ji, Park Jung-min, Yoo Jae-suk, Park Ji-hoon, Go Yoon-jung, and others. Lim Young-woong proved his value as the most preferred model by advertisers, scoring high in communication and community indices based on his solid fandom.
Recently selected as an advertising model across various industries, Lim Young-woong is analyzed to have raised the brand index based on his widespread popularity and trust across generations. The public's warm love is clearly reflected in advertising metrics, and his prime time is expected to continue for the foreseeable future.
