Singer Psy is bringing “Hmmtokshow,” South Korea’s leading summer brand concert, to fans around the country even this summer. With explosive energy and an always record-setting scale each year, Psy has thrilled audiences, and this year he kicked off the summer festival with an even more dynamic concept.
“Long Run” subtitle confirmed…Ticket war begins June 4
According to the music industry, Psy’s agency, P NATION, has unveiled the ticket sales schedule in a major way through its official social media account, along with the official title “Psy Hmmtokshow Summer Swag 2026 - Long Run.”
Ticket sales for this concert begin on June 4. Starting with a pre-sale for NFT holders at 12 p.m. on the day, general ticket sales begin at 8 p.m. and proceed sequentially through N L ticket. A fierce round of “picketing” — literally, “ticketing with ticket-flying energy” — is expected across all age groups. In particular, the moving poster released along with the “Long Run” subtitle features Psy racing through a massive stream of water, alongside a tiger character, hinting at his signature, explosive energy.
The Absolute Heavyweight of Summer Concerts—Who Is This Year’s Ultra-Top Special Guest?
First launched in 2011, “Hmmtokshow” has cemented itself as an essential cultural trend in South Korea, with a myth of every seat sold out every year.
Tens of thousands of tons of water splashes and Psy’s live performances that run through the night deliver an unforgettable sense of catharsis to audiences. More than anything, the ultra-top special-guest lineups prepared in utmost secrecy for each show are a must-watch point that is unique to Hmmtokshow. With the best artists of the day taking the stage, music fans are now focused on what surprise guest could appear at the 2026 show as well.
Campus festival fever carries on through a midsummer Hmmtokshow
P NATION emphasized that Hmmtokshow is not just something to watch; it is a domestic, one-of-a-kind participatory festival where artists and audiences breathe the same air and blow away stress together. A company official said they are pouring their efforts into presenting the very best stage for every audience member to remember for a lifetime, along with cool visuals and direction.
As Psy has recently warmed up by sweeping through university festivals nationwide, expectations inside and outside the concert industry are at their highest over how radically he will blow away the summer heat with the performances at “Hmmtokshow,” the stage he will be taking in front of audiences.
