The highly anticipated project 'Knock Off', which has been mentioned as the comeback work of actor Kim Soo-hyun, is breaking its long silence and moving again. This project, which seemed to be on the verge of being discarded, has been confirmed to be in discussions for scheduling on Disney+ in the first half of 2026, drawing significant attention from the industry.
According to industry sources on the 28th, Disney+ has set the target release period for the original series 'Knock Off' for the first half of 2026 and is coordinating the detailed schedule. 'Knock Off' depicts the tumultuous life reversal of a man who becomes the king of the counterfeit market against the backdrop of the IMF financial crisis.
Initially, this project was expected to generate excitement with a massive production cost of about 60 billion won, but it faced an unprecedented halt in production last March due to personal issues related to the lead actor. At that time, Disney+ decided to indefinitely postpone the release, putting the project at risk of being abandoned.
However, the situation has recently changed dramatically. Disney+ has pulled out the 'Knock Off' card again while reorganizing its 2026 lineup. This is interpreted as a result of economic judgment that the loss would be too great to treat the already invested massive capital as sunk costs, along with the still strong global ticket power of Kim Soo-hyun.
Industry insiders believe that Disney+ has chosen to push forward with the release despite the risks, opting for a "head-on breakthrough". In particular, the possibility of revealing the remaining filming schedule for 'Knock Off' and specific streaming strategies at the entertainment company's investor relations (IR) meeting scheduled for early March has raised market reactions.
As a green light has been turned on for Kim Soo-hyun's return, attention is focused on whether 'Knock Off' can become a successful launchpad for his comeback after numerous controversies.
