SBS Wednesday-Thursday drama 'Kiss is Just for Fun!' is breaking its own highest viewership ratings every episode and continuing its box office success beyond Korea to overseas OTT platforms. In particular, it has captured the hearts of romance enthusiasts worldwide by reaching the Netflix Global TOP 1.
'Kiss is Just for Fun!' (written by Ha Yoon-ah, Tae Kyung-min / directed by Kim Jae-hyun, Kim Hyun-woo) depicts the mutual romantic struggles of a single woman who disguises herself as a mother for employment and her team leader who falls in love with her. The thrilling and genuine dopamine-exploding romance between actors Jang Ki-yong (playing Gong Ji-hyuk) and Ahn Eun-jin (playing Go Da-rim) is sweeping the top of domestic and international box office indicators.
The 8th episode aired on the 4th recorded a viewership rating of 7.1% based on the metropolitan area, breaking its own record, with a peak viewership rating soaring to 8.5%. The 2049 viewership rating also reached a record high of 2.41%, achieving the number one viewership rating in its time slot across all channels, the number one viewership rating for weekday dramas across all channels, and the number one viewership rating for all programs aired on Thursday, solidifying its overwhelming throne.
The success of 'Kiss is Just for Fun!' is explosive overseas as well. It ranked first in the Netflix Global TOP 1 (non-English speaking countries from 11/24 to 11/30), showing a steep box office curve with global rankings of 3rd in the first week, 2nd in the second week, and 1st in the third week. While receiving love from around the world, it is particularly gaining strong support in Asia and the Americas, indicating that its global box office success is likely to continue.
The secret to 'Kiss is Just for Fun!' achieving global number one amidst numerous competitors is attributed to its intuitive portrayal of the universally relatable emotion of 'love' that anyone can empathize with. In particular, it is noted that thrillingly meeting viewers' expectations has contributed to its popularity, providing a taste of 'the essence of knowing flavor.'
This is thanks to the heart-fluttering dialogue by writers Ha Yoon-ah and Tae Kyung-min, the lively and rhythmic direction by directors Kim Jae-hyun and Kim Hyun-woo, and the charming performances and dazzling romantic chemistry of attractive actors including Jang Ki-yong and Ahn Eun-jin, as well as Kim Mu-jun (playing Kim Sun-woo) and Woo Da-bi (playing Yoo Ha-young). Their synergy maximizes the charm of 'Kiss is Just for Fun!' and perfectly hits the taste of 'rom-com maniacs' worldwide.
As 'Kiss is Just for Fun!' moves past its mid-point, the ending of the 8th episode foreshadowed a significant turning point in the romantic struggles of Gong Ji-hyuk and Go Da-rim as Ji-hyuk discovers Da-rim's secret (that she is neither a mother nor a married woman). With obstacles removed, anticipation builds on how much romance they can create to excite viewers' hearts.
Meanwhile, SBS Wednesday-Thursday drama 'Kiss is Just for Fun!' airs every Wednesday and Thursday at 9 PM.
