After triggering a nationwide craze at the time of its release and lingering as a legend of Korean romantic comedy, “My Sassy Girl” is now set to arrive in North American theaters for the first time in 25 years.
Perfect chemistry from Jun Ji-hyun and Cha Tae-hyun, plus a new nostalgia-inducing poster unveiled
Recently, through online communities and social media, a poster for a 4K remastered North American version of “My Sassy Girl” was revealed, drawing attention from global movie fans. The poster unveiled this time features a fresh visual that sets it apart from the original images, raising expectations.
In the poster, Jun Ji-hyun playfully blocks Cha Tae-hyun’s mouth with cream splattered around her mouth and on her hands, while Cha Tae-hyun wears his signature wide-eyed, innocent expression as cream is smeared all over his face. Matching in bold red-toned outfits, the two are shown with the phrase “New 4K Version. My Sassy Girl” at the bottom, signaling a flashy return for a masterpiece.
First at the New York Asian Film Festival… North America’s first official theatrical screening of a Korean original
This 4K remastered version will make its first appearance to audiences at the New York Asian Film Festival, set for July. In particular, the film industry and beyond are paying close attention because this is the first time a Korean original film is being officially screened in North American theaters.
Released in 2001, “My Sassy Girl” previously sparked a box-office surge with cumulative admissions of 4.88 million. Her unpredictable charm (played by Jun Ji-hyun) and the unique romance between her and a pure college student named Gyeo-woo (played by Cha Tae-hyun) won praise from both the public and critics.
Can the original K-romantic comedy keep its momentum in the North American market, too?
All eyes are on whether this film—one that helped propel starring actors Jun Ji-hyun and Cha Tae-hyun into top-tier stars at the time of release—can prove its box-office staying power in the North American market beyond Asia.
Restored with laughs and heartfelt emotion that transcend the ages in high-definition 4K quality, “My Sassy Girl” will receive an official theatrical release across North America this September under the English title “My Sassy Girl,” meeting local audiences.
