Girl group LIGHTSUM, which has captivated Japan, is back with an even more lovable new song, setting fans’ hearts aflutter.
LIGHTSUM (Sangah, Chowon, Nayoung, Hina, Juhyeon and Yujeong) kicked off its official promotions by releasing the digital single ‘Eotteokhae (Doshite KR ver.)’ at noon on the 22nd.
The new song is the Korean-language version of ‘Doshite,’ the title track from the group’s Japanese mini-album ‘Re:idol,’ which topped the Oricon daily and weekly album charts as well as YouTube Music Japan’s daily Shorts popular songs chart. The heart-fluttering ‘kyun’ and the addictive refrain ‘Eotteokhae’ are sure to catch listeners’ ears.
“Selfie-cam music video captures the members’ everyday lives” … Anticipation builds for the group’s full-member chemistry on Mnet’s ‘M COUNTDOWN’
The music video released alongside the single is made up of selfie-cam footage shot by the members themselves, capturing LIGHTSUM’s signature candid, unpolished and adorable energy. Fans are eagerly awaiting the group’s first full-member performance in two years, set to air on Mnet’s ‘M COUNTDOWN’ at 6 p.m. on the 22nd.
Keeping the comeback excitement going, LIGHTSUM plans to host a one-day café event on the 25th to celebrate the new single’s release and give fans an unforgettable memory. The event will take place at CUBEE Story, located on the first floor of Cube Entertainment’s headquarters in Seongdong-gu, Seoul.
