SBS has unveiled an unprecedented drama lineup that will dominate the home theater in 2026, solidifying its status as the 'drama kingdom'. Following a record average household rating of 8.2% in 2025, ranking first across all channels, SBS achieved a remarkable feat of being number one in the key advertising metric of 2049 ratings for six consecutive years, and this year, they are raising the stakes with even stronger content.
◇ Ahn Hyo-seop, Park Min-young, Lim Ji-yeon... Trustworthy 'Rom-Com' Hotspot
SBS's strength in the romantic comedy genre is bolstered by a lineup of top stars. Currently airing, "From Today, I Am Human" starring Kim Hye-yoon and Roman is receiving positive reviews, while "Today, We Sold Out" featuring Ahn Hyo-seop and Chae Won-bin is generating anticipation with its unique romance between a show host and a farmer. Additionally, Lim Ji-yeon and Heo Nam-jun will portray a romance between a Joseon villainess and a chaebol in "Wonderful World", while box office guarantee Park Min-young will present a relatable romance of modern office workers in "Nine to Six" alongside Yook Sung-jae.
◇ So Ji-sub's Action and Kim Ji-won's Noir... Overwhelming Scale of 'Genre Works'
The genre lineup has become even more substantial. Yoo Yeon-seok and Lee Som will lead a unique courtroom adventure featuring a ghost-seeing lawyer in "God and Law Office". So Ji-sub returns in "Manager Kim", based on the webtoon of the same name, promising intense action as a father fighting for his family. The star-studded cast of Kim Ji-won, Lee Jung-eun, and Son Hyun-joo will come together in "Doctor X: The Era of the White Mafia", a medical noir that uncovers the dark side of medical power, heralding the birth of a well-made genre piece.
◇ 'Chaebol X Detective 2'·'Good Partner 2'... The Return of Proven 'Seasoned' Dramas
Seasoned dramas that viewers have eagerly awaited are also making a comeback. Starring Ahn Bo-hyun, "Chaebol X Detective 2" will see Jung Eun-chae join as a new partner, enhancing their collaborative investigation. Notably, the hit drama "Good Partner", which achieved a peak rating of 21%, has also confirmed the production of Season 2. It has been reported that Kim Hye-yoon will join Jang Na-ra as a new partner lawyer in "Good Partner 2", drawing attention from both inside and outside the broadcasting industry regarding the explosive synergy the two actors will showcase.
In 2026, the 'Year of the Red Horse', SBS is launching aggressive marketing campaigns, including the 'Get on SBS' challenge, where actors participate directly. With a comprehensive portfolio that includes romance, genre works, and seasoned dramas, all eyes are on whether SBS can build a golden tower of being number one in ratings for seven consecutive years.
