Lisa of the group BLACKPINK has once again proven her influence as a global icon by signing a partnership with the world-renowned sports brand Nike.
With her activities ramping up, including attending the Golden Globe Awards starting in 2026 and collaborating with the fashion brand KITH Women, Lisa has hinted at a new synergy that breaks the boundaries between sports and fashion through this meeting with Nike.
"The first shoes I bought with my allowance, Dunk High"
To celebrate Lisa's joining, Nike released an interview featuring her heartfelt story. Lisa reminisced about her deep connection with the brand that has continued since her trainee days, expressing her unique affection.
She stated, "During my trainee days before debuting, I enjoyed wearing comfortable training clothes, loose t-shirts, and sneakers," adding, "Especially, the Nike 'Dunk High' that I bought with my allowance is a special shoe that I still remember." This shows that Lisa is not just a model but a partner who shares a narrative with the brand.
"Fashion is confidence… Supporting all women"
Lisa also conveyed her firm philosophy on fashion. She said, "Fashion is a way to express my personality and confidence," and "I gain a lot of inspiration from the various styles I encounter around the world." She added her ambition to infuse positive energy into all activities with Nike.
In particular, Lisa emphasized 'women's agency' as the core message of this partnership. She expressed, "I sincerely want to support all women around the world to express themselves freely and to have confidence in themselves through their clothing."
This meeting between Lisa and Nike is expected to be a symbolic collaboration that transcends a simple advertising model contract, encompassing both sports and popular culture.
