Recently, broadcaster Hong Hyun-hee and her husband Jay Seon, who became the center of attention for their dramatic weight loss, spoke out directly about the 'business buildup' controversy related to the launch of a diet product. They chose to confront the suspicion that Hong Hyun-hee's weight loss journey was merely a pretext for her husband's business.
On the 13th, Jay Seon posted a lengthy statement on his social media account to clarify the situation. He emphasized first and foremost that the controversial product is "not a diet drug, health supplement, or medicine, but regular food". He explained that the product was simply a way to safely and conveniently consume vinegar, oil, and vegetables that Hong Hyun-hee had taken for healthy eating habits.
In particular, Jay Seon strongly denied the allegations regarding prescriptions for weight management supplements such as 'Wegovy' and 'Mounjaro'. He stated, "Hong Hyun-hee's weight loss results are the fruits of daily efforts such as Pilates and consistent walking," and reiterated that thorough verification was completed with experts from the selection of ingredients to the manufacturing process.
Previously, Hong Hyun-hee successfully lost weight from the 60kg range to 49kg, garnering significant public interest. At that time, she mentioned the so-called 'Oya Diet (Oil, Vegetables, Vinegar Routine)' as her secret. However, after Jay Seon launched a related product business and prominently featured Hong Hyun-hee's name in the brand, some netizens raised their voices in criticism, saying, "This was not a pure sharing of diet experiences but a meticulous buildup for business promotion."
The controversy did not stop there. Concerns were also raised about the professionalism and credibility of Jay Seon, who is primarily an interior designer, entering the non-major field of food business. Following Jay Seon's active explanations, fans have been sending their support, but on the other hand, some still maintain a cold gaze, claiming it is a typical 'selling people' (celebrities selling products on social media) move using his fame.
Netizens with critical views point out that the essence of this situation is not the product's ingredients or classification, but rather the exploitation of public trust for commercial purposes. The series of processes that led to the sale of paid products, beyond simply introducing healthy habits, has been criticized for losing its purity, and the direction of public opinion in the future is being closely watched.
