The return of Baek Jong-won's overseas startup survival show is here. On the 4th, tvN officially announced that the entertainment program 'Business Genius Baek Jong-won 3' is set to premiere on the 10th.
'Business Genius Baek Jong-won 3' is the third series capturing Baek Jong-won's global food business challenges, from the barren land of Korean cuisine to the heart of gourmet culture. The previous seasons showcased the strength of Korean cuisine in locations like Morocco, Italy, and Spain, earning a warm reception from viewers.
This season's stage is the gourmet country of France. The production team completed filming in France last April, and there is anticipation for how Baek Jong-won's unique business strategies will be showcased in an increasingly competitive business environment.
There are also new changes in the cast lineup. Leading the team is Baek Jong-won, CEO of The Born Korea, along with Lee Jang-woo, John Park, and Kwon Yu-ri, who have once again joined forces. Additionally, actor Yoon Si-yoon has joined as a new member, drawing attention to the new synergy and performances he will bring with the existing members.
'Business Genius Baek Jong-won 3', which captures the struggles of Baek Jong-won's team to win over the local French palate, is set to air on Tuesday, the 10th, at 10:10 PM.
