The candid sentiments of celebrities toward Hannam-dong in Yongsan District, Seoul—often cited as a representative upscale neighborhood and a favorite hangout for entertainers—along with how much attention investors are paying, have been disclosed, drawing the public’s focus.
"The neighborhood that singles in their 40s and 50s dream of"… Hannam-dong’s appeal spotlighted by Yang Se-chan and Hyo-yeon on 'Save Me Holmes'
In an episode of MBC’s variety program 'Save Me! Holmes' aired on the 16th, a special segment aired that sought customized living spaces for 'single city women in their 40s and 50s.' On the day’s broadcast, Girls’ Generation’s Hyo-yeon and fromis_9’s Chaeyoung hit the listings on-site crew together with broadcaster Yang Se-chan and actor Ahn Jae-hyun.
The place they visited was a home for a woman in her 50s who has maintained a single-person lifestyle at the center of Hannam-dong for 20 years. While touring the listings, Yang Se-chan said the area is an “independence dream neighborhood” for single people in their 40s, adding that he also has a special interest in the living environment of Hannam-dong, winning over the room with his remarks.
Jennie buys with cash worth 5 billion won, Jang Won-young snaps up a property worth 13.7 billion won in cash… Hyo-yeon’s honest envy and Chaeyoung’s unexpected stance
Recent reports of top entertainers repeatedly entering Hannam-dong with upscale homes have become a hot topic in the real estate market. In July 2023, BLACKPINK’s Jennie bought a luxury villa near Hannam-dong for 5 billion won, all paid in cash, and in February of last year, IVE’s Jang Won-young bought a villa worth 13.7 billion won in cash, setting off a wave of attention.
At the news that fellow entertainers had secured homes for themselves, Hyo-yeon opened up her feelings. Hyo-yeon admitted that every time she saw her fellow celebrity colleagues buy an upscale home in Hannam-dong on their own, she honestly felt envious, bringing laughter to the studio.
By contrast, Chaeyoung of the junior girl group fromis_9 offered a completely different view of Hannam-dong. Having spent her trainee days near Han Riverjin Station, Chaeyoung said she felt overwhelmed by run-down, heavy-looking buildings and the aura of wealthy asset owners, adding that moving into Hannam-dong is something she would seriously consider only after her 30s—sharing that unexpected stance and sending the scene into laughter. A variety of real-estate talks from stars representing each generation delivered fresh fun for viewers.
