The group IVE is announcing a glamorous return by pre-releasing their new song 'BANG BANG' ahead of the official release of their 2nd full album 'REVIVE+'.
The agency Starship Entertainment stated that IVE will simultaneously release the new song 'BANG BANG' worldwide through various online music sites at 6 PM on the 9th. This new song is a key track that gives a glimpse of the intense energy and independent narrative that runs through the 2nd full album, drawing the attention of the global fandom even before its release.
The pre-release track 'BANG BANG' unfolds based on EDM and electronic sound, featuring a unique intro that incorporates Western swing, providing auditory pleasure. The energetic sound that unfolds over a linear beat has been praised for perfectly embodying IVE's confident attitude musically. In particular, it solidifies the group's identity by conveying a message of independence, paving their own path without being swayed by others' opinions or rumors.
The most notable aspect of this album is the musical participation of the members. Member Jang Won-young participated in the lyrics, enhancing the song's authenticity, while lyricist Seo Ji-eum, who has produced several hit songs for IVE, contributed once again. Additionally, talented songwriters such as Hwang Yu-bin and WJSN's Exy joined in, elevating the track's completeness to the highest level.
The released visual content also hints at a dramatic transformation. IVE exudes a chic yet overwhelming aura using black styling and intense red lighting. The music video and video content directed by Bang Jae-yeop modernly reinterpret the imagery of traditional Western films, completing a sensory visual beauty. The strong colors and objects emphasized instead of a desert raise expectations for IVE's new aspects to be showcased through this activity.
Through the pre-release track 'BANG BANG', which opens the curtain for the 2nd full album, attention is focused on whether IVE can once again shake up the K-pop market.
