



Singer and actress IU showcased her unreal 'golden ratio' beauty, turning the event space into a pure white wonderland. On the afternoon of the 26th, at the beauty brand photo call event held at Shinsegae Department Store in Seocho-gu, Seoul, IU overwhelmed the audience with her mere presence.
On that day, IU chose a minimalist white mini dress. The A-line silhouette naturally emphasized her waistline, making her figure appear even longer, exuding an innocent yet elegant atmosphere. Paired with a neat half-up hairstyle and sheer bangs, she appropriately revealed her forehead, maximizing her unique charming appeal.
What particularly drew attention was her perfect facial feature balance. With a subtle semi-glow makeup that highlighted her skin texture, she emphasized eyelash curling instead of eyeliner, adding depth to her gaze. On-site staff and fans praised her perfect 1:1:1 ratio from forehead to jawline, saying, "She looks like a living doll," and "Her beauty needs no retouching." The coral pink lip makeup added vitality and enhanced the overall look's completeness.
Meanwhile, the event was graced by many famous stars, including global ambassador IU, actors Moon Sang-min, Jin-young, makeup artist Lee Sa-bae, and Mocha from the group ILYT.










